Link building is an important part of every today’s SEO strategies. Even though Google considers over 200 signals when ranking a website, backlinks can turn the tides in your favour. So no matter who you hire, be sure to hire a web design Warrington agency offering white hat link building service.
What is White Hat Link Building?
In its truest sense, link building is not about artificially building links.
Okay, but what’s the colour white got to do with link building?
White hat link building essentially refers to link building techniques that are targeted at human audience instead of the search engines. In simple terms, it refers to ethical methods of building links.
Our web design Warrington team believes that link building today is all about offering a compelling reason to garner links. This can be done in a variety of ways including blogging, content marketing, digital PR, infographics and social promotion.
All of these are white hat techniques.
So what’s the opposite of white? Black! And that refers to techniques that are unethical and are not really approved by the search engines.
So what does a black hat link building technique look like? Link farms and paying for links are just two examples. These are low quality link building strategies that are mainly aimed at pleasing the search engines than human audience.
So choose a web design Warrington agency carefully.
How to Choose the Right Link Building Service?
Here are some things you must consider when choosing a white hat link building service.
- Experience – What kind of experience does the web design Warrington agency have? Are they new to link building or have they been doing this for years?
- Proven results – What kind of results have they been able to achieve for their clients? Ask for case studies and some examples. Ask for some keywords they have been able to rank for successfully. Now test those keywords yourself to verify their claims.
- Reference – To verify their claim further, feel free to get in touch with some of their clients. This will help you choose a professional and legitimate white hat link building service.
- White hat link building – Ask a lot of questions to help determine whether the agency relies on proven white hat link building techniques.