Here at website design Warrington, we talk a lot about SEO, SEO optimisation and just about how great SEO is! But if like many, you have no idea what SEO even means, then you might be feeling a tiny bit lost.
Well, first things first, SEO stands for ‘search engine optimisation’, and it can mean the entire success of your site and how well it ranks within Google’s secret algorithm.
Why Does SEO Matter?
As always, let’s start with the basics. Why does SEO matter? Delving into the world of web optimisation can be confusing, but basically, SEO is what determines where your website will rank within search engines such as Google and Bing. Having good SEO means you’ll be higher up in Google’s ranks, and your business’s website will be higher up on the search pages meaning people will be able to find your business easily when searching for you.
Not optimising your website for search engines means risking a loss of potential customers to other competitors as their website will appear higher on a search engines’ results than yours will.
What Does SERP Mean?
Now you know the general concept of what SEO means, we’ll move further on. Another question that website design Warrington often gets is – “What is a SERP ranking?”.
SERP stands for ‘Search Engine Results Page’. Your SERP ranking is where your website ranks on search engines. Improving your SEO can help you boost your ranking, and further enhancing your overall visibility online.
Depending on how high your business ranks on the SERP for relevant phrases and keywords means you’re more likely to be discovered by customers searching for your products or services.
How Do I Improve My SEO Ranking?
There are many different reasons why your SEO ranking might not be at its absolute best. Google determines where your site will rank by using a fancy algorithm, but making a few significant changes will make a world of difference to your ranking.
There are some fundamental ways to make a difference to your rankings, such as creating a better quality of content that is unique and engaging, researching the keywords your customers might be using to find a company like yours and making sure that your site is mobile friendly.
What Negatively Impacts SEO?
Another frequent question that website design Warrington gets from clients is, what makes a negative impact on your SEO?
There are many factors contributing to a lousy SEO ranking, such as having content that lacks any substance or that isn’t helpful or beneficial to your audience, stuffing keywords meaninglessly into your content to the point where it makes no sense and adding links to your site that are either broken or spam.
Using any of these harmful methods on your site will result in being penalised by search engines and receiving a bad ranking from them, severely ruining your chances on attracting customers to your site and losing out on sales.
How Website Design Warrington Can Help You
Website design Warrington employs a dedicated team of digital marketers who specialise in SEO campaigns. We design and run these campaigns on behalf of our clients, applying expertise and professionalism that you just can’t beat.