A website exists in the first place to serve a user’s needs. An ideal website provides functionality, along with aesthetics. A ton of websites is out on the web. How do you convince potential customers and random visitors that your site is worth taking seriously?
How do you provide the best browsing experience to users on your website?
- The most important point is to ensure that your well-designed website is functional. It should be easy to use.
- Go minimal with white space.
It is a great way to put your most important point out for the user’s eye. White space can consume a lot of space if you have a ton of information to put out there. Incorporated well with the right graphics and vital information, it will make your site look neat and professional.
White space can also be integrated into content with bullet points or icons to make them stand out.
Check your site speed.
Users expect quick results to searchers. If your page is slow to load or the graphics do not load fast enough, there is a high chance of bounces. A high bounce rate can reflect poorly on the search engine rankings.
Decrease the chances of bounces by using headings and subheadings, bullets, and tailored graphics. Compress multimedia files and avoid too many ads and redirects. You can also cut down on the content length by providing links to other related pages.
Our team of professional web designers in Warrington can help you increase your website speed.
Highlight the links.
When you provide links on your page, make them differentiable, e.g., the standard blue text or underlined words, so that a user can quickly identify them while scrolling the page.
Tailor your graphics to suit your website.
Custom made videos and images add uniqueness to your company while also instilling an impression of transparency in customers and visitors. A genuine image from your own company can garner more trust from customers.
Use effective headings and subheadings.
It should contain the most important points to guide users through the page. Choosing the right words or keywords in headings can also help search engines find your site.
Use bullet points to break down the content further. It will make it easier for information to reach the person who is scrolling on your site.
Your website needs to be mobile-friendly.
People browse the web more using smartphones because it is more convenient to carry around and use anywhere. If people are on their smartphones more than on any other device, it makes sense to adapt your website to the device. An intuitive and adaptable website makes for a great user experience.
Keep your website design consistent.
Create your company image by sticking to a set of fonts, navigation patterns, graphic style, or color. If you have a brick and mortar setting, match the website to the physical location. It will help customers identify your company. It also gives users a feeling of familiarity with your website. Creating your image can provide a sense of stability and experience for users.
