Web Design

The Rising Trend Of Subscription Products On E-Commerce

calendar_todayApril 21, 2021schedule3 min Read

With the world now fully dependent on technology, you can now shop for clothes or order food online. Not only that, but you can also subscribe to certain products on a recurring basis. Often referred to as subscription commerce, this is becoming more of a trend and helps a lot in the e-commerce section. Want to know the different types of subscription models? Keep reading to find out!

Subscription box

This kind of subscription relates to product-based subscriptions. With subscription boxes, you can get yourself delicious treats or your favourite foods delivered to you weekly or monthly. For instance, if you check out the Alex’s Bakery website, you will find that they have options for subscription boxes- from brownies to cupcakes and blondies box subscription!

Subscription to digital content

If you love to Netflix and chill, you may have already subscribed to Netflix! Such digital content subscription gives a chance to viewers to get access to exclusive online privileges and content only for them! If you also love listening to music, you can subscribe to Spotify. Such services give you benefits that make you feel special and thereby increase your loyalty towards the particular service.

Service subscription

Another of the most common type of subscription is service subscription like WordPress. Here, you can subscribe to the service on a regular basis with value-based pricing. That’s right, with this kind of subscription, you pay for what you only need. Not only that, but the affordable price plans and additional benefits will make you want to subscribe to them even more!

Subscriptions on E-Commerce is Here to Stay

There is no doubt that e-commerce has been evolving at a rapid speed. With this, subscriptions, too, have become the new normal. Whether you are interested in subscribing to health, entertainment, or beauty products, you have ample choices. This is all thanks to the convenience and flexibility of subscriptions!

If you have a business of your own, you might want to think of going the subscription way. It will not only allow you to maximise your revenue but also allow for an increase in customer loyalty and satisfaction. It will also help you stay ahead in the game and make you stand out from the rest of your competitors. 

Here are a few tips on how to start subscription-based products

  • First of all, ensure that you find a niche. It will help in delivering professional customer experiences from the get-go. Moreover, it is true that people go for special products rather than general ones. Therefore, you need to pick your products carefully when you go for the subscription business.
  • No matter what you offer, make sure you know how to stand out from the rest. For instance, in Alex’s Bakery, you will find that they have different options for cupcakes- from choc orange to brownie & caramel, Jammie Dodgers and cookies & cream. The varying cupcakes will surely attract customers to try all of them, especially when they come at affordable rates!
  • Lastly, ensure that you have all the products ready before you go live. The last thing you want is a customer complaint saying that there has been a delay in delivery or the product is out of stock.

 

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