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SEO and the Importance of Keywords as a marketing strategy
SEO and the Importance of Keywords as a marketing strategy

SEO and the Importance of Keywords as a marketing strategy

In this fast-changing age of digital marketing, your company’s online presence is a big deal!

But, how do you make your presence felt out of the many websites vying for attention? How do you bring your website to the top spot of search results, or the first or even the second pages in the search results?

You probably are already aware of SEO. Now, it’s time to be more than aware; SEO needs to be in every up-to-date business person’s toolbox.

What is SEO?

Warrington SEO is search engine optimization – the process of making content as relevant as possible to the users. Search engines scour websites to give the most relevant search results for a user—the more suitable your content, the higher its chances of ranking higher in the search results.

This means choosing the right text or set of words that best describe your company or product is important.


Keywords are those words that a user enters. Using words relevant to what users are using to search for a content or product improves the chances of getting noticed by the target audience.

Importance of keywords

Keywords can be simple and broad, composed of one or two words. Or, it can be more detailed and specific.

Search engines use keywords to load search results. This means that if your keywords are relevant to the search query, it has greater chances of showing higher up in the search results. Marketers use powerful keywords to increase organic traffic and in pay per click advertisement campaigns.

Use keyword research tools and services like the free Google Ads toolset to help you test and find the traffic that different keywords generate.

Choose keywords wisely

A keyword with high traffic is not always a good idea if you are just starting out. It will require a lot of hard work to get noticed over the big companies. For example, the keyword ‘backpack’ will give the page of giant shopping sites like Amazon. And most customers will not scroll very far down.

A keyword with significantly fewer search volumes can lessen your chance of getting noticed. You can opt for a more detailed keyword with lower traffic than those broad and widely used keywords.

Use keywords for Search Engine Optimization

Incorporate the chosen keywords into your headlines, subheading, and content. Use relevant keywords that will work with the search engine. Be careful not to overstuff keywords. It can be interpreted as spam by search engines.

Invest time in studying target user habits, trends, and needs. A helpful and relevant content that satisfies user needs will improve the quality of traffic to your site.

Ensure that your website is informational and relevant to the target audience. A website may have a great headline, and that may attract users to your site. But if your site is not informational enough, or if the contents are not user friendly, it can get many bounces. This will result in a bad reputation. Along with using the right keywords, keep your site credible and reliable too.



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