Black Friday is the busiest shopping day of the year, but savvy retailers know that it doesn’t end there. 35% of shoppers make their purchases between Thanksgiving and Cyber Monday. Here are some tips from the Warrington Web Design team for creating a successful marketing strategy.
Arrange a good email list
It’s essential to build your email list before Black Friday even arrives. Email list building is among the most powerful e-commerce marketing strategies at your disposal. A well-optimized email list allows you to communicate with your most engaged customers, building brand loyalty and awareness of promotions.
- Offer a Black Friday incentive- Offer a free gift or discount to encourage people to sign up for your email list. Every new subscriber is an opportunity to build your brand, so make the incentive valuable enough to motivate people to take the plunge.
- Offer a Black Friday countdown- This is one of the most popular email strategies marketers use. Send a countdown email to your customers, highlighting the number of hours, minutes and seconds until your Black Friday discounts start.
- Create a Black Friday landing page- Your email list is the foundation of your Black Friday marketing efforts. But once you have subscribers, it’s crucial to turn those subscribers into customers.
To do that, you need to direct them to your Black Friday landing page. Your landing page should offer a clear call to action, including an offer or discount.
- Offer free shipping- Free shipping is one of the most effective ways to encourage customers to buy.
Make a good schedule.
On Black Friday, lots of online sellers fight for the attention of customers. Naturally, people grow numb throughout the shopping period after repeatedly hearing the same kind of adverts.
Change your schedule this year, either little or significantly, so your communications don’t get buried among a thousand other diversions.
Make the sale unforgettable.
It’s the perfect time to get into the holiday spirit. Marketing campaigns should be memorable, unforgettable and irresistible to maximise sales.
Marketers should focus on offering something that will make their customers feel like they can’t pass up the opportunity. Whether it’s to buy it at a discount or a “buy one get one free” type deal. Even arranging some special giveaways can easily attract customers.
The best Black Friday marketing strategies for retailers are based on data and analytics. Trends inform these strategies from previous years, making them more effective than any general assumptions about what customers want.
The goal for any business is to get customers into the store and get them excited about buying products over other competitors’ offerings. They can do this by using tactics like discounts, advertising specials or giveaways.