Search engine ranking always matters. A research conducted by Webworks show that sites which appear on the first page of Google get 95% web traffic.
You have struggled to build your website. You have hired web-designers, and you are now hoping to get high traffic and many visitors. You feel like you have done everything, yet your site still isn’t ranking.
Understand the Google ranking Algorithm
Google changes their algorithm frequently. Understanding how they rank sites despite the numerous changes will keep you ahead of the curve.
They give favour to mobile-friendly sites and those with relevant and valuable content. SEO Warrington offers SEO services and can help you understand search engines’ algorithm better.
Check the current ranking for your site
You cannot improve your ranking without understanding your current position. Check the ranking of your site, and from there, craft a way forward. When need be, contact SEO Warrington for expert advice.
What is the speed of your site?
The speed of your site is an essential Google ranking factor. Low site speed gives you very slim chances of ranking high. For instance, Walmart suffered a drastic decline in conversions after their speed decreased to four seconds from one second.
While checking for speed, also check your keywords and site traffic. You can consult SEO Warrington when looking to increase the speed of your site and improve overall rankings.
Assess your site
Check your organic traffic. It is crucial to monitor the number of people who visit your site. You can check this using Google Analytics account. For better tracking of your metrics, consider setting up an SEO dashboard. You need to look at all aspects of your SEO campaign. Address the loopholes and retain the good points.
Diagnose any penalties
After discovering the Google Algorithm, assessing your site and tracking your metrics, you should examine if you have any existing penalties. You can start by checking your inbound links.
Critical factors to consider when analyzing your links are unique active backlinks, Nofollow links, industry, link influence score, and anchor text. Also, check if there are any harmful links to your site. If there are, address them accordingly.
Consider the content
Your content should have a Meta title and descriptions. Meta descriptions give a snippet summary of your article. Google has changed their algorithm. Previously, they had a limit of 165 characters, which they extended to 320 characters. Google might penalise you if your content lacks meta tags, and if your meta tags appear to be too long or too short.
Ensure that your content is of high quality and is informative. It should have simple, clear sentences which are easy to understand. Keep your content fresh.