Do you have Black Friday sales on your site? If not, maybe you should. Having significant discounts can be a great way to lure people in. And if you’re hoping to make the most of it, you need to make sure your on-site content is up to par. Fortunately, there are some things you can prepare before Black Friday even arrives! Our team at Warrington Web Design have put together some tips to help you plan your on-site content for Black Friday.
Developing the right landing pages
Black Friday and Cyber Monday are the most extensive online sales days of the year. Shoppers flock to your site in search of the best deals and products, and they get frustrated when they can’t quickly find what they’re looking for.
For this reason, your site’s platform must take proper steps to ensure that shoppers can easily find what they’re looking for.
Create specific landing pages for your site’s top deals. Each landing page should have a particular name and URL so shoppers can quickly find what they’re looking for. Think about using terms like “Black Friday deals” or “best of Black Friday”. Avoid creating multiple landing pages for the same promotion. Shoppers can be frustrated if they go to numerous different pages for the same advertisement.
Be ready with powerful keywords.
Your content should be keyword-driven. That means, whenever you’re creating something, you should focus on keywords and phrases that your target audience is searching for. It would be best to sprinkle these keywords throughout your content, but the best way to make sure you get them is by using a tool like Google’s Keyword Planner.
Let customers know offers early on.
Whether you’re running a one-day sale or a promotion for a whole week, Black Friday is a great time to promote. The biggest challenge with Black Friday marketing is getting the word out, so you’ll want to begin as early as you can. However, you don’t want to overwhelm your customers with too many messages. Instead, you should communicate your event details in advance so that interested shoppers know when to expect updates and when to start making plans.
Here are some ideas you can use to communicate your Black Friday promotion:
- Email campaigns- Sending an email campaign to your email list is a great way to promote your sale. Use an eye-catching subject line that prompts readers to open it. Include details of the offer and a link to your website.
- Social media posts- Connect with your customers on social media. Share pictures of your products, display coupon codes, and encourage customers to share your posts with their friends.
- Posters- Hang posters in stores, so customers can see what’s coming up and plan their shopping day.
If you still need help preparing your website and content to suit seasonal events or dates, why not contact our team at Warrington Web Design?