SEO might sound like a complete jumble of words but it’s actually more important than you might initially think. SEO determines where you rank in terms of Google and where you’ll appear in searches.
There are a number of reasons that your website isn’t performing well in terms of its SEO performance, depending on what you spend more time dedicated to general up-keep.
Blogging Warrington is here to help you improve your SEO ranking with just a few easy tips and tricks.
Make Sure Your Content Is High Quality
When you create useful and interesting content, visitors are more likely to stay for longer periods of time on your site (known as ‘dwell time’), which can affect your SEO ranking. Content that is longer tends to rank higher in search engine results, helping your SEO improve.
Although word count isn’t the be-all end-all of your SEO journey, it matters about the content too. If your content is interesting and engaging, it’ll entice people to stay on your site for longer periods of time.
Page Loading Speeds
Google and Bing both take into account the page-loading speed in the website ranking algorithm. Users also will leave your site quicker if they have to wait even just a few seconds for something to load. This will obviously hurt your dwell time, says blogging Warrington, meaning that your SEO ranking is considerably lower.
There are many ways in which to increase the speed time on your site, including caching plug-ins, optimising image sizes, reducing the number of plug-ins and many more.
Since 2015, Google started penalising sites that are not properly mobile optimised by bumping them down their search engine ranking. A majority of people use their smartphones to google anything and everything, meaning that your audience have a large chance of viewing your website via a mobile connection. Not optimising your site for mobile users is an incredibly bad move for your site.
Social media can have a big influence on your SEO ranking. Facebook share, Tweets and other social media mentions can sway your SEO ranking, so making sure that you have a prominent social media presence is incredibly important. Social sharing also helps influence purchasing behaviour, with 4 in 10 Facebook users saying they have gone from liking, sharing or commenting on a post to actually buying the product being advertised.
Creating a social media following is imperative to any successful business, advises blogging Warrington, as it creates a buzz around your product or company and brings awareness to your brand. With more and more people using social media each and every day, and people using social media platforms all day long, having your own social media presence is one of the most important steps to utilising those users.