Marketing

How To Boost Website Traffic

calendar_todayAugust 12, 2021 schedule4 min Read

As a business owner, the goal is to obtain as many customers as you can. So, it is important for you to bring as much traffic to your website as possible. Today, we are going to be looking at some of these smart ways to garner more traffic.

Advertising

You can attract visitors by display advertising, social media advertising, or paid search. It will expose your brand to a wider audience and build your business. Are you just interested in bringing excess traffic, or do you also want to increase your conversions? Every paid channel possesses its advantages and drawbacks. So, it is imperative for you to be sure about your objectives before you make your payment.

Start Using Social Utilities

Yes, you can produce top content, but what is the use if you don’t have socials to promote it? Start promoting your content through your socials. For instance, you can use Twitter for snappy and short links. You can also use Google+ promotion for allowing your website to appear in search results that are personalised. Plus, it will be super useful with B2B niches.

Eye-Catching Headlines

Headlines form an integral part of the website’s content. You may have comprehensive content, but it will go unnoticed without a compelling headline. Ensure that you come up with a smart headline to capture the attention of your visitors to garner more traffic.

On-Page SEO

SEO isn’t dead, and you need to start prioritising it. Content optimisation is important to land your website on search engines. It is important to pay attention to image alt text, creating the internal links for newer content and meta descriptions too. You will experience growth in your website’s organic traffic.

Long-Tailed Keywords

It is important to start targeting long-tailed keywords. These keywords are responsible for a ton of web searches. As part of the SEO efforts or paid search, if you fail to target them, you will miss out on a lot.

Guest Blogging

Guest blogging is still popular and effective today, regardless of what others say. You end up increasing your blog traffic when you secure a guest post under a reputed website. Guest blogging does a great job in building your brand. But you need to ensure that you don’t resort to spamming tactics as it will cause strict penalties. You can also invite others for guest blogging on your website.

Referral Traffic

You don’t have to persuade or beg other websites for linking back to you. It will cost you a lot of time and work. So, you need to start creating content that doesn’t require you to go around begging. The other websites will just come looking for your site for linking.

Use LinkedIn

LinkedIn isn’t just used for seeking jobs. This platform has become a publishing platform, allowing you to post content regularly on it. When you do this, you end up boosting your website traffic. Your profile will also start to become popular in the industry.

Email Marketing

Yes, content marketing helps in attracting tons of new clients. But sometimes, traditional techniques like email marketing will bring a significant improvement in your site traffic. But it is important to avoid bombarding your subscribers with tons of emails regarding updates.

Fast & Responsive Website

No single reader will spend more than 3-5 seconds for a page to load. The bounce rate of your website will hit the sky if your site is taking forever to load. You should technically optimise your pages, and that includes image file sizes, the functionality of 3rd party plugins, and page structure. You need a fast-loading website to bring more traffic.

Nowadays, the majority of people across the globe are using mobile phones to browse the internet. It is important for your website to be both desktop and mobile-friendly. Your visitors won’t have the time to pinch and scroll through your content by continuously tapping on their screen.

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