Yes, they do. Articles are one of the best ways to present actionable content to users looking for information that helps them solve their problems. They also add great value to your SEO strategy.
A professional Warrington SEO agency specialising in article writing can help you derive optimal benefits of this content approach. Here’s a look at the different ways articles help your SEO.
Catch Attention of Search Engines
Search engines are one of the first place users visit to find information. Search engines look for information relevant to the search term used by audiences. If you are presenting such information, you’ll be in the good books of search engines.
The result? Increased visibility on search engines.
Compared to paid search rankings, articles present an affordable means to achieving top search engine rankings. You need not allocate expensive budgets for this strategy.
Hiring a Warrington SEO content specialist is beneficial as a professional brings expertise and an organised approach to deliver results. These experts are highly affordable compared to other content-based SEO strategists.
Opportunity for Using Keywords
From headers to initial paragraphs and bulleted lists, articles provide several places for positioning keywords. You can also have the keywords in title tags, image tags (if the article carries images), meta tags and descriptions, related to the webpage.
Choosing the right keywords is a strategy in itself. It involves an understanding of your business, competitors, and target audience, and selection of keywords that are appropriate for your article topic.
A professional Warrington SEO company can help you optimise your articles to the right search terms by taking all the above factors into account.
Gives Greater Search Engine Visibility
With keyword experts, your article uses better keywords, which increases its search engine visibility. Increased visibility leads to better rankings. Your articles get more exposure, which improves chances of article sharing and linking.
Gets you Links Naturally
One of the factors for good search engine ranking is the number of links you have to your article. When you provide timely, relevant and informative articles, you increase chances of reader satisfaction, which increases chances of your articles being linked to and shared. This improves your search engine ranking.
Enables you to Add More Value
The length of an article gives you an opportunity to add more value for your readers. You can say a lot with an article compared to shorter messages on social networking platforms.
You can use a mix of word lengths to convey your article message. Say it effectively with a short 300-word article, or increase the depth of your articles with a long article of 1000+ words.
Either way you will have the attention of your readers and naturally search engines too!
It is important to deliver useful and engaging articles on a consistent basis for steady SEO results. An expert Warrington SEO agency can save time, resources and stress, by delivering SEO-oriented and engaging articles that strike a chord with your readers.
We use proven and innovative techniques to get the best results from content. Our content experts use topics, keywords, and formatting in a way that best engages search engines and your target audience.