Every year, retailers roll out their marketing materials for the holidays. And with Black Friday and Cyber Monday just around the corner, it’s time for content marketers to start ramping up their activities as well.
After all, these shopping days are getting more and more competitive every year. And there is a lot of content you can create to ensure that your brand stands out from the crowd.
Is your brand ready to launch a successful holiday campaign? At Warrington Web Design, we have put together some great marketing tips for Black Friday and Cyber Monday!
Posting relevant content
If you are a retailer, running a promotion on Black Friday or Cyber Monday is a no-brainer. But are you making the most of the event?
The key to a successful campaign is content. Why should consumers visit your site on Friday or Monday? What’s in it for them?
It’s tempting to make a quick post and leave it at that, but failing to promote your sale actively could result in poor ROI. Instead, make sure you’re publishing fresh content leading up to the event and post about it afterwards.
Share the content early and also ensure that every post is free from plagiarism and is SEO-friendly.
Make appealing guides to grab attention
Even if you’re not selling a product this holiday season, you can still create gift guides. These are collections of products arranged by category that present a range of price points. They’re great for people shopping gifts for others, and they’re also helpful as content for your marketing efforts.
For example, if you’re a clothing retailer, you could create a gift guide with outfits in different categories — casual, corporate, active, etc. The guide would present a range of price points and include links to product pages.
If the items have images, they could present multiple outfits, with a description and price next to each image.
You can also create listicles to let customers pick from different options.
Plan everything properly
The holiday sales rush is the perfect opportunity to lure shoppers away from competitors and into your store. But you’ve got to be creative about how you go about doing that. There are many moving parts to a successful content marketing strategy, and while some of the tactics are universal, others will likely depend on your audience and industry.
Here are a few ways you can plan ahead:
- Product pages should list details about your products, including dimensions, weight, materials, and critical features. They also need to include relevant product images and videos — the products should look as good as possible.
- Slideshows, comparison charts, user reviews, and product videos can also help ensure that your product pages are as appealing as possible.
- In addition, you’ll also want to focus on creating a “Deals” page, where you’ll list any product you’re offering at discounted prices.
- Discounts, coupons, and free shipping are also good ideas for these pages, as well as “Hot Products” or “Best Sellers.”