So, you realise that your website content needs an update. You can’t help but wonder why your website isn’t getting the same traffic as before.
Next thing you know, it is affecting your branding, conversion rates and losing leads. You get a shiver up your spine!
But don’t worry – Warrington Web Design has you covered. You landed in the right place!
Find out ten ways to improve your website content to get users attention and boost conversions:
Make sure your content is up-to-date.
It can be nerve-racking to decide where to begin. Well, you can start by evaluating your content to improve your website. Thoroughly check every page and make edits whenever necessary. Do away with content that is out-of-date or no longer serve your purpose.
As you edit, you can improve by considering these:
- Add brilliant images or photos
- 3D reflections
- Add statistical data or graphs from the research
- Add successful stories for examples
- Direct users by adding links to the article
- Use LSI keywords (do your keyword research)
- Support your page by adding headings, bold typefaces and numerical to make it more scannable
Use setups such as Google Search Console or Google Analytics to find out user statistics to know how users get to your website and respond. You might need to create a redirect page to your homepage after editing or deleting your pages to avoid too many 404 errors on your website.
Get creative with your homepage.
The next step you need to take is getting creative with your homepage. It is the first thing users notice on your website. Change and update with new images or techniques if the existing designs have been up for a long time. Many users respond better if your website is consistently updated and running. It gives your users the impression that the company is evolving, and people always choose the ones that are doing better.
It is imperative to describe why you do what you do. As user get to know more and understand, they get connected. It gives them a satisfying user experience which in turn increases conversions.
When you make changes to your homepage, make sure to add more words to your content. As mentioned, users would want to know more, and a content of 300 words will not suffice.
Use direct Call to Actions (CTAs)
Call to actions can improve your site content a lot if only you use it the right way. It is the technique of asking your users to make an action such as signing up or subscribing for free. Don’t beat around the bush to get across your call to action. It will irk your customers, and they may not sign up for whatever that you are asking.
Be direct. Be consistent. Be you.
However, make sure to use empathetic language when asking your users to do something for you.
Power up with headlines
One of the best ways to strengthen your website content is to create exciting and leading headlines. Compelling and strong headlines generate more traffic on the search engine, which increases sales.
Enticing headlines will make users click on the link without having second thoughts.
According to research, here is how you can improve the content by using headlines:
- It is a given that headlines with eight words hit the bullseye. You can use up to 9 words at the maximum.
- Create titles with numbers. It gives you leverage and is more scannable.
- Include powerful sensory words
- Use tools such as CoSchedule Headline Analyzer to analyse and rate your headlines.
Put emphasis on research
Conduct thorough research to increase user satisfaction and conversions. There is no point if you do not know your audience, even though you might have the excellent website content.
Update your profile accordingly to your customer needs and preferences after you have done your background research. Marketing is all about serving your users and customers with the desired products and content.
Pay attention to comments.
Replying to comments will take you a long way and earn trusted users. You make a good impression by paying attention to user comments. It shows that you care about their needs. If users see comments with no replies, they will think that they are not reliable or functioning.
Having a high response to comments is a practical way to get users attention and actual content on a page—many search engines such as Google like websites that are active.
Fill in the blanks
It is always good to go through the site content several times and ask yourself what’s missing?
Get your sales or customer service team together and check what users ask. When you connect the questions with the missing link, you can find ways to enhance your website content better.
Use SSL on all pages.
Earn user trust by forcing SSL on all pages. Google and other search engines prefer websites that use SSL (HTTPS) on every page. It not only secures your website but builds excellent content and user approval.
It boosts your SEO and gains accountability. You do not want to see a “Website Not Secure” popping up when users check out your website.
Make structural change
Make changes by organising the structure of your websites, such as menus, buttons and navigations. Make sure to relate pages systemically using techniques such as breadcrumbs and site map.
Optimise user experience
Enhance your website design with writing methods such as copywriting, UX writing or product designing. If you can master the art of assembling the various website best practices, you can create more traffic and leads.
As with good copywriting, you can persuade users to buy a product. You can amplify the website tone of voice and implement creative ideas by hiring good UX writers or product designers. In so doing, you fulfil user satisfaction and increase sales.
It takes effort and dedication to build and improve site content. You cannot just sit and worry when your website is not attracting users. Remember not to panic but start by doing proper research and getting up-to-date.
Putting your time and strategy into improving your website is worth it. It is a great way to sustain and grow your business.