What is WooCommerce?

Warrington Web Design are a web design Warrington agency that builds bespoke, custom made website solutions for all manner and size of businesses. We build highly responsive, great looking eCommerce websites for our clients which allow them to interact easily with their customers.

As we are now living in the digital age, it is only natural that retail and shopping has made the leap to online platforms. eCommerce is now a necessity for retailers wanting to compete within their respective marketplaces.

WooCommerce is currently powering over 28% of all online retail platforms, but why is this WordPress plug in so popular?

What is WooCommerce?

wooCommerce is a plug in for WordPress that allows users to transform their WordPress based websites into online storefronts for commercial purposes. Woocommerce is massively popular for its simple nature as it does not take a great deal of effort or knowledge to launch a WooCommerce website.

Users can sell both digital and physical products and services through the platform and essentially manage their very own e-store. WooCommerce is great for first time users of eCommerce and experienced online retailer for a number of reasons.

It’s Safe and Secure

In light of the recent SSL certificate epidemic, it is more important than ever that websites especially ecom’s that store customers’ personal data such as bank details and addresses, are entirely secure.

One of the great features of WooCommerce which makes it a favourite for Warrington web design and other web design Warrington agencies is the site wide SSL encryption. SSL certificates ensure that 100 percent of transactions and data input into a website remains encrypted and cannot be accessed by anyone other than the website owners and the inputter of the details.

It’s Free!

One of the most obvious benefits of this CMS (content management system) is the fact that it is free. Great for businesses without a massive amount of start up capital, using WooCommerce can set up an organisation’s online store without the usual massive start up overheads.

The free WooCommerce package does not come with any amount of impaired functionality and the premium features are only advanced themes. This means that smaller businesses can still compete with larger companies that are using this platform.

SEO and Analytics  

The SEO capabilities of WooCommerce are vast. Not only can this platform be easily optimised, it also offers massive control when it comes to analytics so SEO can easily be monitored and tracked for performance levels.

Content marketing is without a doubt the hot topic at the minute when it comes to online marketing and boosting SEO for online retailing. WordPress being the king of serving content means that WooCommerce as an addition provides users with the best of both worlds.

Get in Touch!

If you feel that your organisation could benefit from a bespoke eCommerce solution or you need your current eCommerce platform improving, get in touch with Warrington Web Design today. As a leading web design Warrington agency, we are capable of building highly powerful eCommerce solutions through WooCommerce and several other platforms such as Shopify, Magento and OpenCart. Give us a ring for a quick, no obligation chat about your options.