Warrington Web Design On Why Content is King
Warrington Web Design are a web development Warrington agency. We employ in house content writers to craft optimised content strategies for our clients.
We know that when it comes to developing an online presence, producing optimised and relevant content on a regular basis can have a massive impact on an organisation’s visibility and amount of page visitors.
Google have been quoted recently saying that to them ‘content is king’. Optimisation of pages is done through a specific set of algorithms. These algorithms look on optimised content in a favourable manner.
In this blog, Warrington Web Design are going to explain what it means to optimise content and why it is a crucial technique where SEO is concerned.
When it comes to optimising content, the first thing any would be SEO’er needs to do is decide what search terms they would like to rank for. This means that when a user types their search into an engine like Google, Yahoo or Bing, their website will hopefully appear within the specific search results.
Once an organisation has decided on their keywords, they can begin planning their content strategy. As a web development Warrington agency that employs content writers and SEO experts, we can help you decide on what keywords best suit your organisation’s needs
Planning a Content Strategy
Planning a content strategy is key. We always suggest that those looking to launch a content strategy, first do some research into their competitors. The best way to gauge how much fresh content you need to be producing is by looking at the content strategies of those you are looking to compete with.
And then simply match or beat the amount of content they are producing.
Keyword Density Management
When producing optimised content, it is important to make sure that within the content the appropriate amount of keywords is used. There is a myth that as many keywords as possible is the best method for optimising. This is in fact a complete myth, overusing keywords can actually mean penalisation for content producers.
Warrington Web Design are a web development Warrington company. We hire in house content writers and SEO experts who are responsible for researching and implementing keyword management techniques. We take all the stress of research away from our clients and let them focus on what they do best.
Analysing Content for Ongoing Effectiveness
The SEO and content writing experts at Warrington Web Design constantly monitor the effectiveness of all current content campaigns. We use the latest analytical software such as Yoast, to analyse aspects such as keyword density, word count and layout of content for SEO potential.
Once we have analysed content, we report back to our clients with clear, condensed results and tweak campaigns where ever needed.
Get in Touch
If you or your organisation are seeking to create a content plan for the coming year, get in touch with Warrington Web Design. We are a leading web development Warrington agency, that specialises in transforming the online presence of organisations through innovative web design, SEO campaigns and many more services.