Fuel Hub

The team from fuel hub approached us just over two years ago now to redevelop their website. The previous website was a simple one-time purchase website that had a very mixed message branding style. Fuel hub is an online health food company that delivers healthy, nutritionally balanced chef-prepared meals directly to your door and therefore we wanted to portray the amazing quality of the food. The company is owned by a Rugby star and his partner, who wanted to develop their passion for healthy living and food. They understood that most professional families these days simply don’t have the time or desire when they get home from work to spend hours in the kitchen. Fuel Hub is for them. It’s for the professional person who wants to eat healthy amazing food without the focus just being on dieting or bulking.

View Website
01
eCommerce Subscription Website

Research

This project was a challenge as there was already some branding in place, like the logo, but nothing else really fit. We worked alongside the team at Fuel Hub to amend their colour scheme away from the traditional gym-based reds and blacks to incorporate a softer palette of colors with a blended green and a more gender-neutral image colour scheme. We undertook a full photoshoot with the client to create stunning visuals for the website and each dish to ensure that their clients could see the quality and diversity of the meals available. We also moved the client into a subscription-based model which has allowed them to grown the business fivefold over the last year. They are even looking at expanding in the near future which is great to hear.

02
Maintaining a Look

Create

With the new branding and website, we were very careful to ensure that we maintained a set look for the company. There is a set colour palette for the company now which is used throughout their website, imagery, and all marketing platforms. This has allowed them to keep one m,marketing style and ensure that regardless of which platform a user is on they will know that it's the same company.

03
New features

Improve

The team at Fuel Hub is always looking to the future and has huge plans to develop the functionality of the website further. One key feature they are looking at is adding a choose your meal option to the website to replace the current form ordering. This would be a simpler way for a client to order and choose their weekly menu.

More Projects

YKK

YKK is probably one of those brands that everyone is wearing every day without knowing it (check your zip). YKK was founded in Tokyo in 1934 and can be found in 108 companies in over 72 counties. They are by far the biggest zip manufacturer on the planet and work alongside most of the biggest clothing brands on the planet. The company is a cross-continent supplier and therefore has multiple websites for their retrospective target markets. The team was lucky enough to be chosen to develop their European-based website.

Go to portfoliochevron_right

Bach 95

This was a great bespoke project that we were privileged to work on. The company was formed by two Sale Sharks Rugby players who have a passion for beer but wanted one without the calories or artificial ingredients. The team at WWD has worked with Bach 95 to create some sharp stand-out branding that showcases the ethos of the company whilst maintaining a cutting-edge look for the website and product in stores. Our team worked on the entire development from the logo to the product design, packaging, and website design.

Go to portfoliochevron_right

Alexs Bakery

Alex’s bakery was an already established business based in the Manchester Trafford Centre and on the prestigious Deansgate in Manchester. Their old website was dated and elements of the functionality had stopped working. The team at WWD worked alongside the client to establish a strong up to date look for their website. The look was too heavily incorporate the branding of the company so that it was easily distinguishable to those clients who were use to going into the store. The styling has been kept simple and clean to ensure easy navigation for customers. We have also incorporated a subscription feature within the website for the client’s delicious brownie boxes. This allows the client to build up a regular revenue without the costs of ongoing marketing.

Go to portfoliochevron_right

More Life CBD

Our whole team was involved in the creation of the More Life CBD website. We designed a new ecommerce website, a new logo, wrote the website content, designed custom graphics as well as creating a marketing campaign for their social media

Go to portfoliochevron_right