Alex’s bakery was an already established business based in the Manchester Trafford Centre and on the prestigious Deansgate in Manchester. Their old website was dated and elements of the functionality had stopped working. The team at WWD worked alongside the client to establish a strong up to date look for their website. The look was too heavily incorporate the branding of the company so that it was easily distinguishable to those clients who were use to going into the store. The styling has been kept simple and clean to ensure easy navigation for customers. We have also incorporated a subscription feature within the website for the client’s delicious brownie boxes. This allows the client to build up a regular revenue without the costs of ongoing marketing.
When starting this project we took the time to get to know the client and their existing branding style to ensure we could replicate that for the website. We also reviewed the market competitors and features they were showcasing on their websites to ensure that the new website was in line with competitors. The final website design features a lovely baby colour theme whilst ensuring the use of white space to ensure a clean easy to use feel was maintained for the website.
When we were creating the website for Alex's Bakery we made sure that we included some lovely small features which were sure to catch the user's eye. We started with a bespoke loading page which was developed to retain customers' attention whilst the website loads. For most this normally happens in a few seconds but if a client has a bad connection then they may be slightly longer, so the bespoke loading page is a lovely feature. like with most of our eCommerce website we ditched the traditional cart symbol and instead have replaced it with a bespoke cupcake symbol with fits with the client's product market. If you're using the website on a mobile or tablet you will also see the mobile menu which we have added a moving background, just another extra touch to impress the user.
The team is now working hard alongside Alex's bakery to enhance their marketing. We are in the process of developing a bespoke marketing plan which includes influencer marketing and video social media marketing to help the client break into their desired markets and develop their product range. Keep checking back for more updates.