Common Content Writing Mistakes to Avoid at All Costs
We employ a team of in-house writers to create engaging, relevant and SEO friendly content on our client’s behalves.
To give you guys a head start, they have put together this blog detailing the common content writing mistakes to avoid.
So, without further ado, here they are.
Keyword density is often the principal focus for would be SEO’ers and Content Creators. However, the fear of not including enough keywords often results in a serious overcrowding of key terms.
The reality is, only so many keywords will actually have an effect on your website’s optimisation. After that, you run the risk of ruining your website’s relevance with the overstuffing of keywords.
Do your research and find out how many keywords you should be putting in your content before making any costly mistakes.
If you are still not sure, speak to your website design Warrington agency for further advice.
Poorly Structured Content
One of the most common and easily avoidable mistakes with content writing is the production of poorly structured content.
Failing to use headings, subheadings, paragraphs and punctuation will not only see your website lose in search engine rankings, but it will likely put visitors off reading it.
Let’s face it, we have all visited a website and been greeted by a block of unformatted text, only to leave moments later in order to spare our eyes from the painful exercise in squinting and reading.
Don’t do it to your visitors, format your content or speak to a professional content writing service such as Warrington Web Design’s content writing team.
Missing Your Call to Actions
So you’ve supplied the user with some great content, they have read the whole blog and engages with it, the content comes to an end and so does their interest.
In the few moments when you managed to hold their attention, you didn’t manage to convert them.
Don’t let this be you, make sure that your blog has a relevant and engaging call to action to convert your website visitors.