4 Terrifying Website Content Mistakes
You’ve hired the best web design Warrington agency to create a stunning website for your business. But have you given enough thought to the content of your website? Your content is the first thing your visitors will see when they land on your homepage. Do you want to impress them or scare them away?
Be sure not to make these four terrifying website content mistakes.
Keyword Stuffing – Tips From A Web Design Warrington Agency
Take a look at the following paragraph, and see if this is something you’d appreciate reading on our website.
“We are a web design agency Warrington. When you are looking for web design Warrington, chose our web design Warrington agency. After all, we are the best web design Warrington agency.”
As you can guess, the paragraph is filled with more keywords than you can digest, and clearly a bad way to welcome your visitors.
Avoid keyword stuffing at all costs.
We get it. You want to satiate the search engines and keep them happy. But trust us, they won’t be happy at all. Write for your human readers, and as your content gets appreciated, search engines will pick those signals and rank your website anyway.
Use of Jargon
So you are the expert. But your website is not the place to show off. If your content is full of jargon, your visitors may find themselves stressing and putting too much effort to understand your message. They will bounce out of your website soon.
Keep jargon minimal. In cases where you do need to use them, be sure to provide a definition.
Remember that you want to provide a good experience to your users. And a jargon-heavy page is not the ideal way to provide a stunning user experience.
It’s always best to avoid dabbling in things that you are not necessarily good at. Writing is one of those things. If you are not good at it, it’s best to hire a copywriter to write some stunning copy for you.
Imagine visiting a site with content that reads poorly, has no structure, lacks fluency and has numerous typos, grammatical errors and spelling mistakes.
Now imagine the plight of your visitors if they have to go through such an experience.
Missing Call to Action
Your visitors are on your website, which is a clear sign that they are interested. Be sure to lead them to the next step with a clear and concise call to action. If the call to action is missing, your visitors won’t know what to do next, and in the confusion, they may simply exit your website.
So, think about the action you want your visitors to take once they’ve read your content. And write a stunning call to action.