4 Purpose-Driven Design Tips for your Small Business Website
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How to implement purpose-driven design:
Set well-defined goals for your website.
What would you like your website to accomplish? Do you want it to be educational for your users and be a dependable resource for industry-related matters? Or do you want it to deliver the most possible user conversions? Only you know your needs, so you should think this through.
Defining your goals will make it easier for you to reach them. Making your goals measurable will help you monitor your progress and make any necessary adjustments.
Know where are your audience is coming from.
In your business, you know who and where your market is in real life. You should also know where they are and where they will be coming from online. Do you expect them to come from Google or social media? Will an email campaign work to bring them to your site? What will get them to click and visit you?
When they get to your site, what would you like them to do next? If you cater to different customer profiles, you should know what to provide each one during his/her own “journey” on your site.
Make sure your designer gets your business.
In order to be able to design effectively, the designer or agency should know your business like it is their own. They should know your goals, your vision, your mission, and your products and services. They should get the “feel” of your brand. They should know what motivates your target market, so they will integrate this knowledge into the design of your site.
Make it simple.
When your website is simple, it makes it easy for visitors to find what they are looking for and promote a positive user experience. Simplicity makes it easy for your user to make decisions. Don’t have more than seven elements for navigation in your menus and pages.
Keeping these tips in mind will help you ensure that your website will benefit from purpose-driven design. If you feel you need help to carry these out, Website Design Warrington will be able to guide you through this process and help you in building your site.