Is SEO Worth Doing for a Small Business?
As an SEO Warrington agency, we provide an initial free consultation. A common question we get during our initial consult is – “Can SEO help me target local customers?” This is followed by another common question “Is SEO worth it?”
A lot of small business owners invest in SEO rather than PPC because the former delivers a lot of long term benefits. But when there’s a need to trim down their expenses, marketing is the first casualty.
So is SEO really worth doing for a small business even when you have a thin budget? Our SEO Warrington explores.
Benefits of SEO for Your Small Business
- Improved online visibility
- A boost in your website’s ranking in search engine results pages (SERPs)
- Improved traffic
- Manage your online reputation
- Growth in sales and profits
Get Local Customers
For small businesses, local traffic and local customers are their bread and butter.
With 2 in 3 people owning a smartphone, people spending 2 hours online on their smartphones and the presence of superfast 4G Internet, the UK is a smartphone society.
Today, people don’t look for local businesses the traditional way. The yellow pages are a relic from the past. Instead, lots of people look up the Internet in their search for a local business. Whether they’re searching for a coffee shop, a painting service, and even an SEO Warrington agency, they simply pull out their smartphone, head to Google, type in their search query and open the first couple of links that appear in the results.
What’s more, people don’t go past the first few links. Most people won’t even touch the second page.
So how can you ensure your website is the one that your audience will click on? By making sure your website appears for your target keywords on #1, #2 or #3 position or at the very least in the first page.
And what’s the best way to achieve a good ranking?
No prizes for guessing – SEO!
Invest in SEO Right Away
So whether your budget is tight or the business is slow, it is all the more reason to invest in SEO. A good SEO campaign will boost your online visibility, improve your traffic and boost your bottom line.
So there’s no doubt that SEO is worth it. After all, if you have to choose between no business and lots of business – what would you choose? Then you should choose SEO.