Is Your Business in Need of a Rebrand?

If you are surprised by this question, think of the last time you updated your branding. If you have been in business for several years, your business vision or goals have changed over time or you have a logo design that makes you look like a tiny startup, it’s time to consider a rebrand with a Warrington web design agency.

A rebrand is a wonderful way to bring your visual identity to life. Here are some of the benefits of a rebranding exercise. As your Warrington branding agency, we can create a new identity that aligns with your current goals, direction and vision.

Competitive Advantage

The digital world is becoming highly crowded with more and more businesses making a strong presence. It’s important to stand out in the crowded marketplace and above your competitors.

A rebrand, if done well, can help your business to reflect the current market dynamics and gain an edge over the competition. Compare your current logo with your competitors.

Does it stand out?

Does it make an impact?

If the answer is no, it’s time for a rebrand.

Business Growth

Are you all set to grow your business? You need lots of customers if you want to achieve your growth target. An old, dated identity might not attract customers. You need a logo that can create interest, and give your marketing campaign a wonderful kick-start.

Long Term Vision With A Warrington Web Design Agency

As your business grows, so will your vision, goals and purpose. Your branding should reflect your current stature as a business. When you were a tiny startup, that simple logo may have worked.

However, that very logo might be holding you back even though you have transformed into a huge organisation. Your identity should evolve as your business evolves. If that doesn’t happen, you are at risk of being cannibalised by your competitors.

 

Consistency

Consistency is crucial when you want to set an impression and be counted as a professional organisation. If you have a bunch of different identities from previous mergers and acquisitions or for any other reason, it’s time to bring it all together and bring in consistency.

A new brand identity will create a consistent identity in terms of font, colour, and even language. This will give a sparkling new dimension to your growing business.

In Conclusion

There are many more benefits to a rebrand. We hope these four reasons should lead you in the right direction. If you are creating a new website, be sure to give your identity a refresh too. As your Warrington web design agency, we can create a fresh new identity along with your new website. Contact us today to get started.