Four Website Content Mistakes to Avoid
Your small website is live, finally. You have poured in a lot of thought into writing your website content. You have thought twice, thrice and more times before writing each sentence. You’ve fine tuned every word on the copy, before you published it on your website.
But the results are embarrassing. You find that visitors are bouncing. Not many newsletter sign ups. Sales are not where you’d like them to be.
It’s possible that there’s something wrong with your website copy. Here, we look at some common mistakes of website content writing. Avoid these mistakes to keep your visitors glued to your website.
You Don’t Know Your Target Audience – Help From A Website Content Writing Warrington Agency
Before writing the website copy, you need a clear understanding of your target audience and their needs. As a thumb-rule, do not write what you want to write. Write for the audience; write what they would like to read. And see your conversions improve.
Blue Whale Media’s website content writing Warrington team can help create highly targeted content that delivers results.
Too Much of Self Praise
Your visitors are on your website in search of a solution to their problem. Don’t bother them with a wall of text outlining features of your product/service. Your copy should be precise and to the point. What can you do for them? How can they be more productive, happier or energetic?
How can you help them save time or money? What problems can you help them avoid?
Hire a website content writing Warrington agency for a copy that helps the visitors know what’s in store for them.
You Indulge in Superlatives
Use superlatives only when you can back your claim with a proof. If you claim to be the “best”, “leading” or the “most wonderful” service, make sure you can prove it. Include quotes from your customers who describe your services in such words.
If this is not your cup of team, hire a website content writing Warrington.
You Write for the Search Engines Only
It’s good to optimise your web copy to attract the search engine spiders. But, there’s a thin line between good and spam. When you stuff your copy with keywords, it will put off your visitors. Ask a website content writing Warrington service to review your current copy if you are not sure.
A professional website content writing Warrington service can help you avoid these and many more mistakes.
Contact Blue Whale Media today for a free consultation and quote.
Call 01925 552050 now to get started.