Business Blogging – What Should You Write About?

You have recently learnt about the stunning results that business blogging has delivered for businesses that have invested in it. And you’re all set to begin blogging for your business. The biggest question the warrington web design team believe is on your mind right now, is – “what should I really write about?”

The purpose of business blogging is to establish a connection with your target audience and establish your expertise. Your posts could be about any topic that brings value to your readers.

Consider the following formats to kick start your business blogging journey. Alternatively, you could always hire our blogging experts in Warrington to do it craft top notch posts for you on a regular basis.

Informative Articles Provided By A Warrington Web Design Agency

The easiest place to start is by writing on topics that are evergreen and always relevant. Create content that provides value and information to your target audience. For instance, if you provide plumbing services, you could talk about tips for choosing the right plumber, or a guide about keeping your plumbing in good health.

Put yourself in the shoes of your ideal customer and think about the kind of information they’d be interested in if they are looking for a service such as yours. That should give you a good list of topics to start with.

News Commentary

When you want to establish yourself as an authority in your industry, there’s no better way than offering your thoughts on issues that are currently affecting your industry. This format is favoured by search engines as the love fresh and content that’s related to news. 


Who does not like some backlink love? You need to write a post that is share worthy and backlink worthy. A typical linkbait article would contain a list of items such as:

12 Signs Your Kitchen Plumbing Needs Repair

Another common linkbait format is to take a controversial point of view.

Promotional Content

Every once in a while, it doesn’t hurt to talk about your business, products and offers. For instance, if you have a promotion going on, announce it on your blog. Take it up a notch by sharing your post on social media. You could talk about any recent achievements, recent projects completed, or interviews with clients, and even talk about specific products.

Hire a Blogging Service

If the very thought of writing blog posts sounds like a huge task, fret not. You can hire a business blogging service in Warrington who can come up with high quality posts for you on a regular basis.

We are your trusted Warrington web design agency offering the complete marketing solutions. Get in touch with us today to know how we can help with your business blogging efforts.