What are the Best Features to Use on a Small Business Website to Make People Convert Quickly?

Every small business owner who commissions a web design Warrington agency to develop a new website does so with a clear objective – to increase leads, sales and profits. A visually appealing design is a good start. However, a good design alone will not help you in converting visitors into customers.

Your website must create a lasting impression in the limited time you have to woo your visitors. What’s more, 96% of the visitors are not even ready to buy. So what does it take to improve the conversion on your website? Our web design Warrington team shares some useful tips to improve conversions.

Focus on User Experience

As mentioned above, a visually striking website will only take you so far. If the website does not offer a friendly user experience, it will increase your bounce rates (percentage of visitors who exit your site without clicking on another page on your site).

Hire a professional web design Warrington agency to build a website that not only looks good but also offers a stunning user experience.

  • Ensure your website loads within 3 to 4 seconds
  • The navigation must be easy to find and use
  • Place links to relevant pages to direct visitors
  • Ensure the site structure and layout is clear
  • Use high-quality graphics

Invest Time to Create a Punchy Headline

What’s the first thing you see when you land on a website? You guessed it right, the heading. You want to place a headline that’ll create a lasting impression. Be sure to test your headline to determine what works for a majority of your visitors. 

Ensure the headline is clear and communicates your unique value proposition (USP). Here are some examples of clear, crisp and effective headlines:

  • 30 Day Free Trial
  • Be Found Faster
  • Get a High Conversion Website

High-Quality Content

This may seem like a no brainer but, there are many websites that lag behind on conversions. Ensure the content you publish on your website is of high quality. It should be error free, grammatically correct, easy to read and uncomplicated.

High word count also has a huge impact on your conversion rates.

Call to Action (CTA)

This is another important aspect that can make a huge difference to your conversion rates. The CTA is what leads your visitors to take action. Ensure the CTA is crisp, short, clear and impactful. It’s called call to action for a reason. So make sure you clearly mention the action you want your visitors to take. This will improve your conversions dramatically.

In Conclusion

Implement these four tips to see your website conversions improve. Do not be afraid of testing. It will help you understand what works and what does not. If you need a high-quality website or need help enhancing your SEO strategy, get in touch with Warrington Web Design today.